How to Handle Objections in the Sales Process
Suzi Pomerantz
Abstract: There are strategies you can use to handle whatever objections a prospect might raise. Part of all of them is about listening for what the prospect is really saying or asking, and part is keeping your focus and being unstoppable. Either way, you have to make the calls to even hear the objections, but as we saw before with phone fear it is easy to avoid making the calls. Your preparedness to handle objections and know ahead of time how you will respond to a predictable set of possible objections will allow you to make calls with confidence.