Ten Ways to a Greater ROI on Professional Coaching
Bill Burtch, SPHR, ACC
Abstract: Coaching is becoming one of the leading development interventions in the corporate world. In a recent study by the Corporate Leadership Council, executives ranked coaching fourth in importance. The coaching profession has grown significantly over the last decade and many executives find it a wonderful “perk” to have a coach while other organizations find it imperative to provide their executives and key management staff with coaches. Coaching provides a customized development process for the individual as well as a confidant for the most senior level staff members. How do you, as an individual or organization seeking or using coaching, make sure you’re getting your money’s worth? Burtch offers ten ways to ensure a greater Return On Investment from your coaching dollar.